• Tuesday, January 16, 2007

    Brought To You By...

    GMC, LendingTree.com, Bacardi Limon, Thomasville Furniture and ELLE DECOR Magazine...hmmm sounds like a party to us.

    News Release - NEW YORK - January 10, 2007 - Bravo announced today that GMC, LendingTree.com, Bacardi Limon, and Thomasville Furniture have been named partners for Bravo’s new hour-long 10-episode interior design competition series, “Top Design,” premiering on Wednesday, January 31 at 11 PM ET/PT. And, ELLE DECOR Magazine has signed on as the on-air magazine sponsor. The announcement was made today by Shari Post, Vice President, Ad Sales, Bravo.
    As the auto partner of Bravo’s “Top Design,” GMC’s first crossover, the 2007 GMC Acadia, will be integrated into the series via a branded challenge and general vehicle usage throughout the series. GMC will also provide the all-new 2007 GMC Acadia to the series winner who creates the winning “Top Design.” LendingTree.com will provide a $100,000 cash prize to the winner to help them design their future; Bacardi Limon - a featured spirits brand in the series - will be integrated within a design challenge, and will execute a national retail promotion in support of the launch of the series; and Thomasville Furniture will sponsor a vignette series. In addition, GE Monogram will provide the finalists with access to their full line of appliances for a "Top Design" challenge.


    ELLE DECOR Magazine, regarded as one of the world's premier design publications, will reward the winner with a coveted feature. Plus, the winner will have the chance to showcase their skills at the magazine's Dining by Design charity event in New York City, a lavish affair where designers, celebrities, and the who's who of fashion convene for a night of style, drama, excitement and spirited collaboration.

    Posted: Damselfly/Calady

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    4 Comments:

    Blogger eric3000 said...

    What's the first thing that comes to mind when I think about interior design? Bacardi.

    January 17, 2007 at 8:22 AM  
    Blogger Linda Merrill said...

    Bacardi has been doing a lot of promotions in the design world - at special events, etc. Particularly with Bombay Sapphire. They've sponsored a glassware design competition with folks like Karim Rashid and Yves Behar participating.

    January 17, 2007 at 1:01 PM  
    Anonymous Anonymous said...

    I can't wait to see how they work in all those random sponsors. I hope they get all those designers drunk of Bacardi and let them loose on each other it will be amazing I think John could kick all there butts and Goil is the first one dead!!!

    January 18, 2007 at 5:55 AM  
    Blogger Pepper2 said...

    After last night's drunken debacle on Top Chef I certainly hope that Bravo (and Bacardi) will provide something equally as entertaining on Top Design.

    January 18, 2007 at 11:45 AM  

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